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April 22, 2016 - Comments Off on Pacific Park

Pacific Park

Project Brief:

Pacific Park is a new neighborhood being built in the heart of Brooklyn. This project is a team partnership with COOKFOX, SHOP, GreenlandForestCity Partners, KPF, ForestCityRatner, Marvel Architects, thomas balsley associates.

Studio: JUNIPER JONES

Project Description:

Pacific Park Branding involved an edit to the original Pentagram designed logo, making it more modern and dynamic. With the logo edit, deciding on new typefaces, color, and graphics for the brand were the main focus. Situated between Fort Greene, Boerum Hill, Clinton Hill, Prospect Heights, and Park Slope, Pacific Park Brooklyn links “old Brooklyn” to “new Brooklyn,” connecting everyone in between. 

 

 

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Outdoor Fence Design

About 1700ft of fence graphics wrapping the construction site. Promotion for the new Pacific Park location and branding.

 

 

 

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Published by: taylor

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