Bon Iver’s album, Bon Iver, is an album about a personal journey and what it really means when we say we are “here.” An exploration as to what places are and what places aren’t. The album plays with the juxtaposition of opposite ideas, worth, and worthlessness. To develop an album style and design that underlines the theme of the album and yet is interesting for the audience is important. Music meanings are hard to decipher, therefore the website can be easily navigated and captivate the audience visually and auditory. The contents are an LP case, Vinyl sticker, action card, and a multi-page website.