Pacific Park is a new neighborhood being built in the heart of Brooklyn. This project is a team partnership with COOKFOX, SHOP, GreenlandForestCity Partners, KPF, ForestCityRatner, Marvel Architects, Thomas Balsley Associates.
Pacific Park Branding involved an edit to the original Pentagram designed logo, making it more modern and dynamic. With the logo edit, deciding on new typefaces, color, and graphics for the brand were the main focus. Situated between Fort Greene, Boerum Hill, Clinton Hill, Prospect Heights, and Park Slope, Pacific Park Brooklyn links “old Brooklyn” to “new Brooklyn,” connecting everyone in between.