The Fitzroy Savannah
Branding & Menus

Agency
Freelance

From the team behind The Collins Quarter and The Deck comes The Fitzroy, an Australian inspired pub. Highlighting lots of small, shared plates to encourage connecting, sharing, and talking. We say “gastropub” for explanation purposes, but the Australian pub is the inspiration. These days, the pub is so much more than somewhere to go and have a beer. There’s been a big shift in Australia toward a dining model in a pub environment, and some of the best chefs are opening pubs

Project Description
Most hot sauces are branded with busy graphics and colors that can be overwhelming for the consumer but also camouflage the product on a shelf. I worked with a minimal design, chose typography to fit the "southern charm" mold, and delegated a color to each flavor. The creative direction for social media is meant to be bold, to help the product stand out and attract a broad range of consumers. Hot sauce in my bag ~ 

Social
https://www.thefitzroysavannah.com/

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